Senior Marketing Specialist

Found in: Talent HK C2 - 2 weeks ago

Hong Kong, Hong Kong SAR China Wolters Kluwer Hong Kong Limited Full time

Reporting to the Director of Marketing, APAC, you are responsible achieving marketing demand generation and revenue objectives within Hong Kong and Taiwan markets. Collaboration with Sales, Presales, and Professional Services teams is integral, where you will lead the planning, implementation, assessment, and reporting of effective marketing programs aligning with business objectives. This position involves recognizing market opportunities, assessing the efficacy of marketing initiatives, and fine-tuning various field market tactics to ensure a unified and coherent messaging strategy.

Create regional and local field marketing plans that align with sales objectives, aiming to both expand existing customer base and acquire new customers in targeted territories.
  Manage the process to build integrated campaigns that cover all lead funnel stages from lead acquisition to late stage lead nurture to drive leads to opportunity. Understand the intricate customer journey, particularly those involving multiple decision-makers in enterprise software purchases. Conduct research, provide recommendations, and implement focused regional and local marketing plans encompassing various initiatives such as field events (conferences, trade shows), engagement with CFO associations and related communities, seminars/webinars, executive roundtables, partner marketing activities, and account-based marketing.
  Enhance the digital marketing initiatives within the region by fortifying alignment with corporate programs. This involves optimizing various aspects, including the website, advertising strategies, SEO practices, content creation, and social media engagement. Additionally, focus on creating and localizing content to broaden its reach and amplify its impact across the targeted audience.
  Work closely with account teams to craft account-level marketing plans for top strategic accounts.
  Determine the content and marketing asset requirements tailored to support distinct stages of the customer lifecycle, employing a strategic blend of design, social influence, and compelling storytelling.
  Work cross-functionally to oversee the timely execution of the field-marketing plan.
  Monitor and assess demand-to-close metrics throughout field marketing programs, systematically optimizing resources to align with regional objectives.

Qualifications

Education:

B.A. or B.S. degree with major in marketing, business management or equivalent experience.

Experience:

Minimum of 7 years of experience in high technology B2B enterprise software field marketing is required 5+ years experience in working directly with senior Sales, Presales and Customer Success leadership – developing strong working relationships and earning the role of ‘trusted advisor’ in the areas of brand development and demand generation Detail oriented with strong organizational, project management, and ability to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment Experience internationally within Hong Kong, and Taiwan preferred Strong analytical skills to determine ROI of marketing programs. Strong Excel proficiency and data analysis skills Proficiency with CRM (Salesforce) marketing automation (Marketo) tools preferred Strong writing and communication skills, Fluent in English and can communicate in local language (Hong Kong and Taiwan)

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