Regional Marketing

3 months ago

Hong Kong, Hong Kong SAR China Lalamove Full time
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us thereAs Lalamove continues to expand super-fast – we are strengthening our digital and acquisition team in the marketing department. Looking for an Executive with result and data-driven and strong business mindset to acquire more new users globally

What you'll do:

Assist the manager to develop global growth strategy for both user and driver acquisition at full funnel channels (covering paid - both digital and offline media, and owned channels) Provide direction and monitor global media channels with Local City Team, including earned channels (including Twitter, Facebook, Instagram), paid channels, including: Digital media ( including Facebook, Instagram, TikTok, Google, Programmatic, Affiliate and etc.)Offline media ( radio, outdoor, partnership and etc.) Recommend, develop, monitor SEO and ASO strategies to generate traffic, drive the performance of campaigns, and to enhance brand awareness Optimize, monitor & analyse all acquisition efforts being run on various channels, By working with Local City Team and Data Analysis Team to dig out insights to drive performance uplift and formulate different local activations  Explore new channel and ad-tech solution to improve the acquisition performance Drive performance A/B testing and workout the experiment framework to improve the channel efficiency

The must-haves:

Problem-solver: To be able to identify & anticipate problems in order to be both proactive & reactive. User Empathy: To be able think from a perspective of a user & build user journeys which are seamless. High autonomy: Self-organized, passionate with a can-do attitude, and own end-to-end projects.  Data-Driven: To utilize existing data on hand to make informed decisions Team-player: To be able to understand team challenges & to be able to build team empathy in while delivering results at the same time. Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets.

What you'll need:

Degree holder in Business, Marketing, or related discipline 2 years+ relevant experience in digital marketing (Media Planning, Social Media, Digital Performance Campaign, CRM, SEM, SEO). More experience will consider as Senior Executive  Understanding of digital marketing ad-tech, ad-tracking, all biddable ad platforms (Like Meta Ads Manager, Google Ads, DV360 etc) and channel ecosystems Data and results-driven Proactive attitude and a team player Strong written and verbal communication and presentation skills in English and Chinese

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