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Digital marketing specialist

1 month ago

Hong Kong, Hong Kong SAR China JPC TEXSON LTD Full time

THE COMPANY : Leading Asian mobile game developer, marketer & operator Main market: Asia Pacific Minor market: US & EUWe are looking for DIGITAL MARKETING SPECIALIST / ASSISTANT DIGITAL MARKETING MANAGER - with details as follows: THE JOB: Report to Senior Marketing Manager Work in Digital Marketing team of 4 members Collaborate closely with internal stakeholders, headquarters, and agencies to foster user growth. You should possess extensive experience and expertise in digital marketing platforms, strategies, and implementation. A data-driven mindset, along with a track record of achieving user growth and hands-on project management experience. Develop innovative and creative strategies to drive user growth and revenue across global markets through various marketing channels. Optimize media buying for user acquisition (UA) and re-marketing campaigns to enhance ROI efficiency. Collaborate with the product team to implement daily digital tactics effectively. Coordinate with the design team to oversee concept development, writing, design, and production aligned with strategic objectives. Plan and execute social media campaigns to expand brand outreach and engagement. Conduct regular data analysis, market research, and reporting to derive actionable insights. Minimum Qualifications: Bachelor’s Degree in Business, Marketing, Advertising, e Commerce, or related fields.3+ years in Digital Marketing, preferably in gaming, tech, or startups. Proficient in mar-tech, digital marketing platforms (Meta ads, Google ads, Apple Search Ads, DSP, etc.), social media management, automation tools, ASO, SEO, data tracking, and Google Analytics. Experience in email marketing including planning, execution, and analysis. Proficient in written and spoken English and Chinese.5 days work1.5-hour lunch break Annual leave: 14-20 days Birthday leave Medical and life insurance#J-18808-Ljbffr