Digital Marketing Lead

1 week ago


Central And Western District, Hong Kong SAR China Hyphen Connect Full time
We are currently hiring for a famous F&B company with years of experience and would like to drive digital transformation. They are looking for a Digital Marketing Lead developing and executing comprehensive digital marketing strategies to drive brand awareness, increase online sales, and enhance customer engagement.Key Responsibilities:Create and implement digital marketing strategies to achieve business objectives, focusing on customer acquisition, retention, and brand loyalty.Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and affiliate marketing.Analyze campaign performance and customer data to provide actionable insights and recommendations. Use analytics tools to track KPIs and ROI.Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.Conduct market research to identify trends, consumer behavior, and competitive landscape to inform marketing strategies.Manage the digital marketing budget, ensuring effective allocation of resources to maximize return on investment.Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives and goals.Qualifications:Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.5+ years of experience in digital marketing, preferably in the F&B or e-commerce sector.Proven track record of managing successful digital marketing campaigns and achieving measurable results.Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools (e.g., Google Analytics, SEMrush).Excellent leadership, communication, and interpersonal skills.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Passion for food and beverages, with a keen understanding of industry trends.

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