Marketing Manager
3 weeks ago
Our client,
a well-known financial institution
, is now looking for
a Marketing Manager
to join them.Key Responsibilities:Optimize the company's product advertising across Hong Kong platforms (Google, Facebook, etc.) to achieve user growth targets.Ensure effective pacing and execution of ad campaigns, taking full responsibility for overall performance outcomes.Develop and manage new advertising strategies, plans, and creative concepts.Craft compelling ad copy that resonates with target users, aligning it with creative materials.Monitor and analyze advertising performance data in conjunction with internal metrics.Provide constructive recommendations on ad direction and creative materials, devising actionable solutions to enhance campaign effectiveness.Continuously explore new and efficient growth points within advertising channels to maximize reach and engagement.Qualifications:Bachelor's degree in Marketing, Business, or a related field.Proven experience in digital marketing, particularly in user acquisition and campaign management.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication and project management skills.Familiarity with the credit industry is a plus.Seniority level:
Mid-Senior levelEmployment type:
Full-timeJob function:
Advertising, Marketing, and Product ManagementIndustries:
Financial Services, Credit Intermediation, and Investment Management
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