CRM Manager

2 weeks ago


Central And Western District, Hong Kong SAR China Clarins Group Full time
[[CRM Manager]]Ready to bring passion into your career?A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its

raison d'être

is "making life more beautiful, passing on a more beautiful planet".Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.Do you want to help write the next chapter of our story?What you'll do:

Database Management

Ensure database development through a multichannel strategyRegularly assess and analyse database qualityAccountable for client capture rate from front-line staff follow up and targetsPerform regular merging and cleaning of the databaseCRM programs and campaign management

Optimize and develop new Lifecycle programs to drive better engagement.Ensure campaign deployment (message, channel, mechanics, targeting) and monitoring. (KPIS)Control Marketing pressurePerformance monitoring

Develop and optimise current CRM reportingPut a strong focus on ROIDevelop tests and learn with an action-driven objectiveShare insights and learnings about all the functionsIn charge of supporting the development of CRM IT Projects: Emarsys, Cegid, Access... etcCustomer experience responsible

Follow up on customer surveys and customer care feedback. Ensure that performance indicators are reached and a high service level is delivered to Clarins' clients.Ensure that through all our channels, our customers have a consistent customer experience.Do regular visits to our stores and competitors and daily visits to estore to evaluate customer experience and optimize accordinglyBudget monitoring

Budget planning and cost control on all costs spent on CRM topics; monitor & review budget regularly in order to be in line with the approved budgetWhat you have:

Experience & Leadership

Years of Experience:

8 years in CRM competencyTechnical Expertise

CRM Tools:

Skilled in using Adobe Campaign to synchronise data for analysis and business strategies.Analytics Tools:

Skilled in using Google Analytics and Tableau for data analysis.Strategic & Analytical Skills

Data-Driven Decision Making:

Ability to analyse metrics and adapt strategies based on industry trends.Strategic Vision:

Strategic thinking to navigate market changes effectively.Customer-Centric Mindset

Personalised Marketing:

Implement innovative solutions to tailor customer interactions.Communication & Budget Management

Communication Skills:

Excellent verbal and written communication abilities.Budget Management:

Experience in managing budgets to meet financial and operational targets.Project Management Experience

Software Proficiency:

Previous use of project/task management software systems.If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We strive to achieve inclusiveness and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work. We welcome applications from all backgrounds.

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