Associate director, digital platforms

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Standard Chartered Life And Careers Full time

Job ID: 16068 Area of interest: Corporate & Commercial Banking Type: Fixed Term Worker Location: Office - Full Time Date: 8 Feb 2025 Job Summary Our Channel Managers are excited about customers and believe that digital channels should deliver memorable experiences. They're the gatekeeper to ensuring our digital channels are widely adopted and fully utilized by clients when using our banking products and services globally. About our Digital Channels & Data Analytics (DCDA) team They support our corporate clients by creating a more equitable, sustainable, and prosperous future for clients and global communities through technology, data, and digital. They're responsible for being an expert in digital products and services and partner with our sales and coverage teams. Responsibilities Develop and execute client programmes that positively impact our digital business goals. Oversee the client lifecycle journey from prospecting, onboarding, to deepening adoption. Project manage high priority client acquisitions, utilization, and growth campaigns by using insights from different data streams to recommend the most effective client touchpoints. Partner with internal functions to influence the most appropriate and consistent user experience with effective messaging across multiple channels and devices to improve the platform, service adoption, and conversion. Partner with research, analytics, client UI/UX teams, product, sales, service, and coverage colleagues to drive and manage impactful campaigns and track their effectiveness and feedback channels, using insights to make recommendations to improve strategies and tactics. Grow client adoption of our products and services through campaigns, including B2 B and B2 B2 C toolkits, to build internal frontline colleague and client awareness. Use data, insights, and key performance indicators to drive business goals and manage channel performance. Support key performance indicators for digital transformation and automation through reporting, analysis, and budget management. Lead channel campaigns and client migrations for our Straight2 Bank, web, mobile, API banking, and data platforms. Strategize and execute value creation for our digital capabilities with a global perspective, including taking them into markets, driving adoption, realizing benefits in revenue growth, and optimizing client satisfaction. Drive digital commercialization for flagship platforms across the cash, trade, and financial management teams, with a roadmap for continuous platform optimization. Define the channel strategy and customize targeted programmes aimed at driving specific user behaviours to drive digital acquisition and growth across markets and segments. Create and use market intelligence to drive innovation and maintain a leading competitive edge. Requirements Strategic thinker, solving complex problems and developing creative solutions with a strong attention to detail. Excellent communication skills (written and verbal), and ability to present and advocate concepts to key stakeholders and leadership. Team player comfortable shifting from strategic planning to executing tactically. Organized and able to manage multiple projects and competing priorities. Experienced in leading client lifecycle marketing and sales across email, apps, platforms, and devices. Invests time to build excellent product knowledge to confidently advocate. Adapts approach for stakeholders, including executives and working teams. Collaborative approach to working with colleagues in a region and globally. Quantitative and qualitative client research workshops, using multiple data sources to understand client insight and develop products, services, and campaigns. About Standard Chartered We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge, and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. What we offer In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial, and social wellbeing. Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations. Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum), and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum. Flexible working options based around home and office locations, with flexible working patterns. Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders, and all sorts of self-help toolkits. A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning. Being part of an inclusive and values-driven organization, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies - everyone feels respected and can realize their full potential.#J-18808-Ljbffr

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