Content Creator for Digital Platforms

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Crypto Full time

We are seeking an experienced and creative content specialist to join our Growth Creative Team at Crypto.com. This role will work closely with our Creative Director to develop engaging and visually appealing digital content across various platforms.

Key Responsibilities:
  • Create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content.
  • Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
  • Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
  • Conduct research and conceptualize ideas to develop engaging messages for the target audience.
  • Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
  • Write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels.
  • Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
  • Stay up-to-date with trending topics and news to identify content opportunities.
  • Gather input and validate content with internal teams.
  • Ensure consistency and quality across all written materials.
  • Take ownership of projects from concept to delivery, aligning with brand guidelines.
  • Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
  • Utilize AI tools to develop compelling visuals and content.
Requirements:
  • 6+ years of fin-tech / blockchain content writing experience.
  • Exceptional ability to craft impactful writing.
  • Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
  • In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
  • Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other in-app pop-ups. Understanding how to adapt the tone, style, and content to each specific channel is crucial.
  • Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
  • Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
  • Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
  • Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
  • Exceptional skills in crafting long-form, narrative-driven content for CRM campaigns, such as email sequences, onboarding flows, and customer nurturing programs.
  • Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.

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