Director, Communication and Talent Relations, Asia Pacific

4 weeks ago

Central And Western District, Hong Kong SAR China PVH Corp. Full time
Design Your Future at PVHDirector, Communication and Talent Relations, Asia Pacific

POSITION SUMMARY:Responsible for driving Earned Media Value and coverage in print, digital, social media, and new platforms opportunities for Calvin Klein brand in Asia Pacific across all lifestyles and categories to deliver brand goals and business objectives. Lead Talent strategies and relationship management, including celebrities, influencers and press/ editors. Lead regional event strategy and best in class execution. Works with global, regional and local market counterparts internally and externally to drive excellence in execution.PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:CommunicationsDevelop and implement communications strategies

aligned with global brand vision and guidelines for all lifestyles ( Calvin Klein, Calvin Klein Jeans & Accessories, Calvin Klein Underwear, Licensees) across all categories for APAC. Amplify brand initiatives and work closely with brand management to synergize brand / product messages and product assortment.

Drive strategic partnerships and innovations with major publisher titles

in region to maximize brand PR value and exposure ROI. Ensure local publisher partnerships (paid or earned) execution is on brand. Leverage cross market synergies.

Partner with key stakeholders

(Global Comms team, regional Brand Management, Social Media, Merchandising, Retail, Ecommerce, VM, Store Planning and in-market teams) to integrated 360 go-to-market plans, maximize earned exposure in own channels, and develop regional directives to guide execution to brand standards.

Develop communications tools

working with relevant stakeholders to support campaign execution ie. Press release, product seeding plan & kits

Support crisis management

in compliance of global and regional processes.

Talent RelationsChampion for Calvin Klein APAC talent

(from celebrity to influencers) strategy, develop talent pipeline identifying key candidates brand relevant for the region, cross border efficiency, and by local market needs to support business objectives. Influence global brand ambassador selections for regional relevancy.

Lead Asia influencer community strategy and segments, optimize activation/ engagement plans

to drive campaign objectives, key messages and 360 programming. Guide local markets for execution, ensure influencer lists are up to date and brand relevant.

Innovate and negotiate ways of working with talents and garnered content

to maximize brand PR and exposure. Work with creative teams to maximize brand led campaign synergies and social content capture. Work with brand management team to synergize product priority and messages.

Lead Talent contracts

negotiation and signing in partnership with global stakeholders and legal counsel.

Brand ExperiencesDevelop annual events and brand experience plan

inclusive of offsite events (press preview, large scale brand events, consumers pop ups and in-store activations) for region to support key initiatives, as part of the 360 consumer engagement plan.

Manage and execute best in class events and brand experiences

to elevate branding, drive word-of-mouth and amplification align to global brand standards and guidelines. Work closely with global brand experience teams. Work closely with relevant functional counterparts to integrate seamless omni-channel experiences & ensure timeliness against milestones.

Innovate brand experiences with current trends / technology , lead and manage third part agencies and vendors as necessary.

Budget, Reporting & InsightsDevelop and manage annual departmental budgets

and responsible for ROI optimization.

Delivery KPI & the compilation of reporting

needs. Monitor EMV and key metrics, collaborating with cross-functional teams on integrated post-event/ campaign reports

Be in the know of earned media content trends

to drive consumer relevant & innovate earned content garnered from third party talents/ press, influence global/ regional brand led content creation to support campaigns.

Leveraging industry, regional, consumer and customer data and insights , oversee and analyze brand visibility on and offline on on-going basis

QUALIFICATIONS & EXPERIENCE:Experience:Minimum 10 years of work experience in PR, communications, talent, fashion or luxury and marketing

Excellent contacts in media, entertainment, and influencers and the demonstrated ability to interface effectively with them.

An exceptional record of achievement as a senior communications professional

Demonstrated negotiation and talent relations management skills.

Experience of managing a team/agencies, complex workstreams with quality control

Experience in budget management

Experience working with China and / or Korea Talents.

Education:Bachelor’s degree. MBA preferredSkills:Ability to influence all levels of leaders and partners.

Strong interpersonal communication and presentation skills

Ability to function effectively in a fast-paced work environment with agility

Highly collaborative, communicative and deadline driven.

Strong data/analytics skills

Strong relationships with and access to celebrities

Self motivated with strong organizational skills

Highly organized, detail oriented and able to prioritize, while handling multiple tasks

Ability to adhere to project timelines and meet scheduled deadlines

Language: English, Mandarin, other languages a plus

Motivated, self-starter, with an entrepreneurial spirit and a willingness to learn

#J-18808-Ljbffr

  • Regional Retail Performance and Operations Director

    4 weeks ago

    Central And Western District, Hong Kong SAR China Richemont Full time

    Regional Retail Performance and Operations Director - Asia PacificHong Kong, HK, HK SAR, CNPermanentWho are we?A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no...

  • Director, investor relations and strategic communications advisory firm

    3 weeks ago

    Central And Western District, Hong Kong SAR China MCG Talent Full time

    Director, Investor Relations and Strategic Communications Advisory Firm (HONG KONG)My client is a leading capital markets and investor relations advisory firm headquartered in the US, with over 20 years of footprint across Asia. They are seeking a Director in Hong Kong. The successful candidate will engage in all capital markets and investor relations...

  • Director, corporate and brand communications, aspac

    3 weeks ago

    Central And Western District, Hong Kong SAR China Hyatt Hotels Corporation Full time

    If you're looking for a career with our Inclusive Collection, please click here to view job postings. Director, Corporate and Brand Communications, ASPACRegional Office - ASPACCN - 91 - Hong Kong Marketing Director Full-time Local Summary The Director of Corporate and Brand Communications, Asia Pacific, is responsible for the Global Communications strategy...

  • Director, Investor Relations and Strategic Communications Advisory Firm

    4 weeks ago

    Central And Western District, Hong Kong SAR China MCG Talent Full time

    Director, Investor Relations and Strategic Communications Advisory Firm (HONG KONG)My client is a leading capital markets and investor relations advisory firm headquartered in the US, with over 20 years of footprint across Asia. They are seeking a Director in Hong Kong. The successful candidate will engage in all capital markets and investor relations...

  • Business Director Asia Pacific

    3 weeks ago

    Central And Western District, Hong Kong SAR China Shake Shack Full time

    Our secret to leading the way in hospitality? We put our people firstAt Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer...

  • Public Relations Director

    4 weeks ago

    Central And Western District, Hong Kong SAR China HighLife Asia Full time

    HighLife Asia is a leading enterprise specializing in event management, concierge services, and entertainment solutions, catering to corporate and individual clientele in Asia and worldwide.Based in Hong Kong, we elevate experiences with our premier event management, wedding services, concierge, and entertainment solutions. From corporate conferences to...

  • Public Relations Director

    2 weeks ago

    Central And Western District, Hong Kong SAR China HighLife Asia Full time

    HighLife Asia is a leading enterprise specializing in event management, concierge services, and entertainment solutions, catering to corporate and individual clientele in Asia and worldwide.Based in Hong Kong, we elevate experiences with our premier event management, wedding services, concierge, and entertainment solutions. From corporate conferences to...

  • Director, Corporate and Brand Communications, ASPAC

    3 weeks ago

    Central And Western District, Hong Kong SAR China Hyatt Hotels Corporation Full time

    If you're looking for a career with our Inclusive Collection, please click here to view job postings.Director, Corporate and Brand Communications, ASPACRegional Office - ASPACCN - 91 - Hong KongMarketingDirectorFull-timeLocalSummaryThe Director of Corporate and Brand Communications, Asia Pacific, is responsible for the Global Communications strategy...

  • Director, Corporate and Brand Communications, ASPAC

    4 weeks ago

    Central And Western District, Hong Kong SAR China Hyatt Hotels Corporation Full time

    If you're looking for a career with our Inclusive Collection, please click here to view job postings.Director, Corporate and Brand Communications, ASPACRegional Office - ASPACCN - 91 - Hong KongMarketingDirectorFull-timeLocalSummaryThe Director of Corporate and Brand Communications, Asia Pacific, is responsible for the Global Communications strategy...

  • Regional store planning manager, asia pacific

    4 weeks ago

    Central And Western District, Hong Kong SAR China Richemont Full time

    Regional Store Planning Manager, Asia Pacific Hong Kong, HK, HK SAR, CNPermanent Who are we?A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment. Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van...

  • Regional store planning manager, asia pacific

    7 days ago

    Central And Western District, Hong Kong SAR China Richemont Full time

    Regional Store Planning Manager, Asia Pacific Hong Kong, HK, HK SAR, CNPermanent Who are we?A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment. Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van...

  • Regional Store Planning Manager, Asia Pacific

    4 weeks ago

    Central And Western District, Hong Kong SAR China Richemont Full time

    Regional Store Planning Manager, Asia PacificHong Kong, HK, HK SAR, CNPermanentWho are we?A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van...

  • Regional Store Planning Manager, Asia Pacific

    3 weeks ago

    Central And Western District, Hong Kong SAR China Richemont Full time

    Regional Store Planning Manager, Asia PacificHong Kong, HK, HK SAR, CNPermanentWho are we?A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment.Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At Van...

  • Business Director Asia Pacific

    4 weeks ago

    Central And Western District, Hong Kong SAR China Shake Shack Full time

    Our secret to leading the way in hospitality? We put our people first!At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer...

  • Investor Relations Director

    1 week ago

    Central And Western District, Hong Kong SAR China Charterhouse Asia Full time

    Investor Relations Director (79839) Hong KongJob Responsibilities:Support the Group CFO and the Finance team in managing the shareholder and investor relationship.Enhance communication, maintain the IR database, and prepare events for the Group's interim and annual results announcement.Organise investor programs including regular IR meetings, small group...

  • TRAINEE: Corporate Communications, Asia Pacific

    4 weeks ago

    Central And Western District, Hong Kong SAR China SGS Société Générale de Surveillance SA Full time

    What We OfferYour life doesn’t revolve around your job. So, find the job that revolves around your life.The Trainee role is a full time 24-month contract with Societe Generale where you will have access to a diverse range of training materials to help you succeed, covering various aspects of businesses, including but not limited to technical skills,...

  • TRAINEE: Corporate Communications, Asia Pacific

    7 days ago

    Central And Western District, Hong Kong SAR China SGS Société Générale de Surveillance SA Full time

    What We OfferYour life doesn't revolve around your job. So, find the job that revolves around your life.The Trainee role is a full time 24-month contract with Societe Generale where you will have access to a diverse range of training materials to help you succeed, covering various aspects of businesses, including but not limited to technical skills,...

  • Asia Pacific Payroll Services Lead

    4 weeks ago

    Central And Western District, Hong Kong SAR China Projob21.com Ltd. Full time

    Manage payroll operations in selected markets by supervising internal Payroll Managers, and ensuring set deliverables from payroll vendors according to market compliance, corporate guidelines, controls, and standards.Develop regional payroll strategy across the Asia Pacific by working closely with stakeholders from human resources, finance, legal, and...

  • Trainee: corporate communications, asia pacific

    4 weeks ago

    Central And Western District, Hong Kong SAR China SGS Société Générale De Surveillance SA Full time

    What We Offer Your life doesn’t revolve around your job. So, find the job that revolves around your life. The Trainee role is a full time 24-month contract with Societe Generale where you will have access to a diverse range of training materials to help you succeed, covering various aspects of businesses, including but not limited to technical skills,...

  • Trainee: corporate communications, asia pacific

    3 weeks ago

    Central And Western District, Hong Kong SAR China SGS Société Générale De Surveillance SA Full time

    What We Offer Your life doesn't revolve around your job. So, find the job that revolves around your life. The Trainee role is a full time 24-month contract with Societe Generale where you will have access to a diverse range of training materials to help you succeed, covering various aspects of businesses, including but not limited to technical skills,...