Live-streaming operation executive

4 weeks ago

Central And Western District, Hong Kong SAR China Hong Kong Airlines Ltd Full time

Update your details, view your application and progress. If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines. We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team. Live-Streaming Operation Executive Job responsibilities: Supplier management and team building: Manage and communicate with supplier team, to complete the basic work of setting up stores and back-end live broadcasting (one-year cooperation period); Provide professional operation team building, including core live streaming positions such as operation, control, content planning, and after-sales management; Complete the establishment of the team through training, recruitment, etc. Account and live broadcast room operation: Formulate specific operation strategies to provide operational support for various e-commerce accounts according to the account development plan; Monitor live operation of the live room, including audience interaction, traffic changes, product sales, etc., to solve problems and adjust strategies in a timely manner; Provide on-site control operation and management, including live equipment debugging, screen switching, sound control, etc., to ensure the smooth progress of the live broadcast; Collect and analyze live related data, such as the number of viewers, time spent, purchase conversion rate, etc., and make data reports to provide a basis for optimizing live operations. Platform traffic improvement, promotion, and advertising placement: Formulate live room operation strategies, traffic enhancement, brand promotion, and advertising placement plans, continuously creating product plans suitable for promotion on various platforms and supporting incentive mechanisms; Assist in evaluating the feasibility of the matrix account development and providing reference opinions for the development of matrix accounts. Job requirements: Minimum 2-year experience in reporting or media industry; Preferred experience with Douyin backend, Ads optimization, and practical experience with online promotion activities; Passion for social media, curiosity for new trends, understanding of platform rules, and familiarity with platform operation strategies are preferred; Strong industry insight, perceptiveness, and cost awareness; Independent planning, copywriting, and editing skills, as well as proficiency in writing and language; Ability to adapt to the high-intensity work and flexible working hours of live e-commerce. Advertised: 12 Mar 2024 Applications close:#J-18808-Ljbffr

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