Senior Digital Business Analyst

4 weeks ago

Central And Western District, Hong Kong SAR China Classy Wheeler Limited Full time
Senior Digital Business Analyst (Data Analytics) - ICClient DescriptionMajor digital and media broadcasting solutions provider in Hong KongJob DescriptionCandidates with less experience will be considered as Digital Business Analyst.Responsibilities• Collecting and translating user requirements into functional specifications and requirements documentation.• Gather system requirements from users and business owners and translate them into detailed requirements documentation and functional specification.• Conduct monthly product/service analysis, to identify areas for improvement to sharpen product ecosystem and customer experience.• Work closely with the Product Design and Data team to create and optimize every touchpoint from awareness to win-back and unconditional scenarios for high value personas and segments with leveraging analytics insight and data models.• Perform day-to-day project activities on Mobile Applications Development, manage and coordinate with both internal and external stakeholders to ensure accurate project execution.• Collaborate with business teams to provide the product/digital solutions and strengthen the framework for penetration, retention and monetization strategy.• Translate requirements into PRD/URS documentation including epic, user story, flow diagrams, success metrics, scope of work with data collection, risk management and monitoring mechanism.Job Requirements• Degree holder in Information Technology, Computer Science, Marketing or related discipline.• At least 3 years of relevant experience in digital business analysis or digital project management. Candidates with 5+ years of relevant experience will be considered as Senior Digital Business Analyst.• Experience working with a consumer app is a must.• Proficiency in data analytics tools, e.g., Google Analytics, Amplitude or Tableau.• Ability to communicate key goals and consistently create momentum for a project across teams with sometimes competing priorities in a dynamic environment.• Strong analytical skills and proven ability of data-driven decision-making, ability to define and manage qualitative and quantitative research and measurement plans.• Understanding of UX principles and preferably experience in UX Research.• Digital-savvy and knowledgeable on the latest digital trends preferred.• Excellent communication and presentation skills in English and Mandarin.

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