Executive Marketing Specialist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time
Company Overview:
Hang Seng Bank Limited is a leading financial institution committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.

Job Description:
We are currently seeking a high caliber professional to join our department as an Assistant Manager, Retail Propositions. The successful candidate will be responsible for developing proposition-related projects or initiatives to enhance segment awareness and expand market share for mass retail, young and other strategic segments.

Principal Responsibilities:
  • Develop and implement proposition initiatives to drive business growth and customer engagement.
  • Collaborate with different business units to ensure the effective delivery of propositions to customers.
  • Analyze customer journeys and develop strategies to drive effective engagement and stickiness.
  • Conduct regular competitor analysis and stay abreast of market information to refine designated segment propositions.
  • Ensure compliance with regulatory requirements and mitigate relevant risk posing to the bank.

Requirements:
  • University degree in Business Administration, Marketing, Communications, or other relevant qualifications.
  • Minimum of 3 years' working experience in propositions or segment marketing.
  • Retail banking experience is an advantage.
  • Customer-oriented with strong business acumen and analytical skills.
  • Positive, creative, flexible, and self-motivated individual with good interpersonal skills.
  • Team player with great sense of ownership and good project management skills.
  • Proficiency in both English and Chinese (Cantonese and Mandarin).


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