Fintech Search Strategist
2 weeks ago
At MCG Talent, we are seeking a seasoned professional to spearhead our paid search efforts for a leading global blockchain/crypto firm.
About the RoleThe ideal candidate will possess over 8 years of experience in paid search marketing, with a proven track record of success in high-growth sectors like fintech, crypto, or e-gaming.
- Develop and implement comprehensive paid search strategies aimed at driving user acquisition and engagement.
- Manage and optimize large-scale PPC campaigns across platforms such as Google Ads and Bing.
- Utilize data analytics and performance insights to enhance bids, ad copy, landing pages, and conversion rates.
- Stay informed about industry trends, algorithm changes, and competitor strategies to maximize campaign effectiveness.
- Collaborate closely with cross-functional teams to align paid search efforts with broader marketing goals.
To succeed in this role, you will need:
- Over 8 years of experience in paid search marketing, particularly in high-growth sectors.
- Proven success in managing multimillion-dollar budgets and delivering quantifiable results.
- Extensive expertise in Google Ads, Bing Ads, and paid search automation tools.
- Strong analytical skills with proficiency in Google Analytics or similar data platforms.
- Experience in conversion rate optimization (CRO) and A/B testing.
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