Marketing Strategist

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China JC Executive Search Full time

As a Global Brand Manager at JC Executive Search, you will have the opportunity to work with a world-renowned global brand in Hong Kong. Our client is seeking a top-notch marketing professional to join their expanding team.

About the Role:

  • You will develop and update marketing strategies, including local media and buying strategies, to drive business growth.
  • Collaborate closely with digital business and trade sales teams to visit markets, local consumers, and industry players to gain insights.
  • Translate market strategy into micromarketing strategy to activate the growing China market.
  • Develop annual/multiple-year marketing campaigns and lead business reviews to measure campaign effectiveness.

Requirements:

  • Bachelor's degree in marketing or a related field, MBA preferred.
  • At least 12 years of B2C/FMCG marketing experience in sizable organizations, with a background in southern China being an advantage.
  • Strong communication skills and analytical mindset.


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