Performance Marketing Analyst

1 week ago


Hong Kong Island, Hong Kong SAR China Bowtie Life Insurance Company Full time
About You:
We are looking for a highly skilled Performance Marketing Analyst who can create and maintain reports of paid channel performance. The successful candidate will have a strong understanding of digital advertising metrics and concepts, including CTR, conversion tracking, ROAS, and attribution modeling.

You will also be responsible for conducting in-depth analysis using SQL or Python to uncover insights and discover opportunities for optimization. Additionally, you will work closely with engineers to evaluate data requirements for the Marketing team.

The ideal candidate will have 2+ years of hands-on performance/growth marketing experience or data analytics experience. A degree in a Quantitative discipline is preferred, along with mastery in SQL and working proficiency in Python, Excel, or other data analysis tools.

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