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Senior Officer

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Orient Overseas Container Line Limited Full time

Job Summary

The Senior Officer - Commercial & Product Development will be responsible for developing and managing all digital platforms, including e-commerce websites and social media platforms. This role will also involve identifying target audiences and leading marketing projects for different e-business channels in various regions and countries.

Key Responsibilities

  • Develop and Manage Digital Platforms
    • Assist in developing and managing all digital platforms, including e-commerce websites and social media platforms.
  • Marketing Project Leadership
    • Identify target audiences and lead marketing projects for different e-business channels in various regions and countries.
  • Collaboration with Regional Sales Teams
    • Work closely with the regional sales teams to develop creative marketing ideas.
  • Data Analysis and Market Research
    • Conduct data analysis, including market research on consumer behaviors, marketing trends, and market opportunities.
  • Go-to-Market Solutions and Execution Plans
    • Design go-to-market solutions and execution plans.

Requirements

  • Education
    • Degree holder preferably in Marketing/eCommerce or related discipline.
  • Experience
    • Minimum 2-3 years relevant experience in Digital/Content Marketing.
  • Skills
    • Understanding compliance requirements and website standards.
    • Knowledge of or experience in usability and UX/UI design.
    • Great communications and interpersonal skills.
    • Understanding of shipping industry and operation flows is preferred.
    • Excellent spoken and written English and Chinese; Mandarin would be an advantage.
    • Experience in CRM, online marketing, and social media strategy is a plus.