Marketing Manager

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time
Job Opportunity at Hang Seng Bank Limited

A career with Hang Seng Bank Limited offers a dynamic working environment, good career development opportunities, and competitive compensation packages. We seek to attract high-caliber talent to join our Marketing function, which is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's products and services, strengthen customer loyalty, and provide internal business units with marketing support.

Key Responsibilities
  • Assist in developing and executing marketing campaigns and activities to drive business growth.
  • Collaborate with internal stakeholders and third-party agencies to implement marketing campaigns and monitor their effectiveness.
  • Perform analysis on commercial banking customer segments and products to inform marketing strategies.
  • Work closely with the Data Analytics & IT team to manage marketing channels migration and perform UAT.

Requirements
  • University degree in Business Administration, Marketing, or other relevant qualifications.
  • Minimum of 3 years' experience in marketing, with knowledge of banking (commercial banking) preferred.
  • Experience in above-the-line marketing programs development, with knowledge of marketing communications, customer acquisition, retention, and/or event management a definite advantage.
  • Customer-oriented with strong business acumen and analytical skills.
  • Positive, flexible, and self-motivated individual with good project management and interpersonal skills.
  • Proficiency in both English and Chinese.

About Hang Seng Bank Limited
Hang Seng Bank Limited is committed to service excellence and seeks to attract high-caliber talent to join our team. We offer a dynamic working environment, good career development opportunities, and competitive compensation packages. Visit our Career Page to learn more about our career opportunities and sign up with our Talent Community to receive the latest information about our job openings.
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