Product Marketing Manager
4 weeks ago
Job Overview
Zurich Insurance Company is seeking a skilled Product Marketing Manager to lead the implementation of product marketing initiatives. This role involves formulating creative concepts, developing visuals, managing content, and communicating through third-party distribution channels.
Key Responsibilities
- Develop and execute comprehensive product marketing strategies to drive business growth.
- Collaborate with cross-functional teams to create compelling event messaging, content, and collateral materials.
- Oversee on-site event execution to ensure a seamless and memorable experience for attendees.
- Support the enhancement of mobile app functionality and conduct ongoing updates on communication and promotion.
- Analyze and boost mobile app usage through various campaigns and promotions.
Requirements
- Bachelor's degree in Marketing or a related business discipline.
- Minimum 5 years of product marketing experience in the Life insurance industry.
- Excellent communication and interpersonal skills.
- Strong presentation and project management skills.
- Good command of both written and spoken English and Chinese.
- Proficient in MS Office, including Word, Excel, PowerPoint, and Chinese Word Processing.
About Zurich
Zurich takes an optimistic approach by focusing on the positives and constantly asking What can go right? We are an equal opportunity employer who values diversity and inclusion.
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