Senior Product Ads Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
Job Description

As a Senior Manager of Paid Ads Product Strategy, you'll be responsible for planning, launching, and optimizing campaigns across Google Ads, Meta, TikTok, LinkedIn, programmatic, and affiliate networks. You'll monitor and improve campaigns using data-driven insights to hit KPIs like CPA, ROAS, CTR, and LTV. You'll also partner with marketing, analytics, design, and product teams to align campaigns with business goals.

You'll identify and implement tools or workflows to scale and streamline campaign optimization processes. Our ideal candidate has expertise across platforms like Google Ads, Meta Ads, TikTok, programmatic, and affiliate networks. They have strong analytical skills and experience with performance metrics (CPA, ROAS, CTR, LTV).

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