Data Analysis and Marketing Expert
4 days ago
Classy Wheeler Limited Overview:
We are committed to pushing the boundaries of what's possible in telecom and IT solutions, empowering individuals and businesses alike.
About the Role:
Responsibilities- Implement and maintain data quality processes to ensure accurate and reliable data within our marketing database.
- Conduct thorough analyses of marketing and sales data to uncover key trends and opportunities for growth.
- Develop and maintain a data mart to optimize reporting efficiency and enhance marketing campaign effectiveness.
- Design and implement interactive dashboards using data visualization tools to facilitate data-driven decision-making.
- Monitor market trends and customer experiences to identify areas for improvement and innovation.
- Conceptualize and implement effective customer loyalty programs across both online and sales channels.
- Regularly review business and sales performance to guarantee alignment with strategic objectives and goals.
- Penetrate target segments with relevant services as a product anchor, while fostering strong relationships with internal teams to drive business growth.
- Cultivate a collaborative work environment that promotes business performance improvement and excellence.
- Promote business expansion in the Small & Medium Enterprise (SME) segment by developing targeted strategies and initiatives.
- Develop and execute comprehensive plans for customer acquisition and churn management, focusing on data-driven insights.
- Effectively manage multiple sales channels and touchpoints to maximize business performance and customer engagement.
- Design personalized customer journeys that foster increased customer loyalty through tailored engagement and support.
- Plan and execute omni-channel marketing initiatives to effectively reach customers and drive business results.
- Analyze customer profiles to inform segmentation marketing strategies and enhance customer understanding.
- Provide support for operational activities and handle miscellaneous tasks assigned by the team.
- Degree in Information Systems or equivalent field.
- Exceptional analytical skills with the ability to process large datasets efficiently and accurately.
- Proficiency in data processing and ETL techniques is essential for success in this role.
- A minimum of 5 years of experience in reporting and data analysis, with a focus on delivering actionable insights.
- Working knowledge of SQL Server is required to effectively manage and analyze data.
- Outstanding teamwork and interpersonal skills, with excellent communication abilities to collaborate effectively with cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of marketing experience, preferably in the telecommunications or ICT industry, with a focus on retention and customer satisfaction.
- Creativity, self-motivation, excellent communication skills, and attention to detail to excel in this role.
- Strong data analytical skills with the ability to extract insights from complex data sets and inform strategic decisions.
- The capacity to work under pressure, manage multiple marketing projects with tight deadlines, and adapt to changing priorities.
- Proficiency in MS Office applications, particularly Excel, to effectively analyze and present data.
- Fluency in both written and spoken English and Cantonese to communicate effectively with diverse stakeholders.
- Degree holder with at least 5 years of working experience in sales and marketing, with a focus on mobile and channel marketing.
- Experience in the ICT, banking, or insurance sectors is highly desirable, with a passion for technology and innovation.
- Strong sense of ownership and responsibility for driving sales results, with high levels of proactivity, self-motivation, and independence.
- Ability to handle multiple tasks simultaneously, with proficiency in MS Office applications, especially PowerPoint and Excel.
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