Public Relations Specialist
2 months ago
We are seeking a highly skilled Public Relations professional to join our team at Eagle Partners (International) Co., Limited. As a key member of our marketing and communication team, you will be responsible for overseeing the group's marketing and communication activities.
Job Duties:- Develop and Execute PR Strategies: Curate cross-channel PR strategies for brand and marketing promotion, ensuring consistent messaging and brand awareness across all platforms.
- Gatekeeper for External Materials: Ensure that all external materials, including press releases, media kits, and other marketing collateral, are accurate, up-to-date, and aligned with the company's brand and messaging.
- Build and Maintain Relationships: Forge relationships and partnerships with journalists, industry associations, and media business partners, establishing the company as a thought leader in the industry.
- Media Training and Content Creation: Provide media training for directors and spokespeople, and draft or oversee the creation of press materials, partnership content, and PR content on social media.
- Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Experience: Minimum 8 years of experience in a similar PR/reporter/journalist role, with a proven track record of developing and executing successful PR campaigns.
- Skills: Excellent written and verbal communication skills, with the ability to craft compelling narratives; strong media relations skills and a deep understanding of the media landscape; proficiency in using PR software, media monitoring tools, and data analytics platforms.
- Personal Qualities: Exceptional organizational and time management skills, with the ability to multitask and prioritize effectively.
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