Influencer Marketing Specialist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Group Full time

About the Role

We are seeking a highly skilled and experienced Influencer Marketing Specialist to join our team at AnyMind Group. As a key member of our marketing team, you will be responsible for developing and implementing influencer marketing strategies that drive brand awareness, engagement, and sales.

Key Responsibilities

  • Develop and execute influencer marketing campaigns that align with our brand goals and objectives
  • Build and maintain relationships with influencers and agencies in targeted industries and demographics
  • Plan and implement media and influencer strategies to maximize ROI
  • Manage and execute all aspects of KOL and influencer campaign management
  • Develop and create engaging content for social media and other marketing channels
  • Conduct ongoing market research to identify opportunities to grow our influencer network and program
  • Develop long-term business relationships with KOLs and influencers to achieve business performance
  • Monitor and analyze marketing KPIs to optimize campaign performance

Requirements

  • 8+ years of experience in marketing or online digital marketing, preferably in social media, influencer marketing, and affiliate channels
  • Proactive, creative, and results-driven individual with excellent written and verbal communication skills
  • Strong understanding of social media platforms, including Xiaohungshu and other China-based platforms
  • Ability to work independently and collaboratively as part of a team
  • Excellent time management and attention to detail skills

About AnyMind Group

AnyMind Group is a leading marketing technology company that helps brands and businesses succeed in the digital age. We are passionate about innovation, creativity, and delivering exceptional results for our clients.



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