Marketing Expert

2 weeks ago


Hong Kong Island, Hong Kong SAR China Global Sources Full time
Job Description

We are seeking a highly driven and results-oriented Senior Marketing Specialist to join our dynamic Global Sources Online (GSOL) team.

The successful candidate will oversee marketing campaigns to drive traffic, lead, and engagement, working closely with the GSOL Marketing Team Leader to plan, develop, and execute result-driven campaigns.

Key Responsibilities:

  • Manage marketing campaigns within tight deadlines to achieve target metrics/KPIs.
  • Utilize strong analytics capability to evaluate customer touch points across multiple channels and optimize buyer funnels based on needs and value.
  • Collaborate with internal teams and third-party agencies to create result-driven campaigns and optimize user experience.
  • Adopt multi-channel marketing to promote brand value, reasons to engage, and product/industry differentiators.

Requirements:

  • Bachelor degree in Marketing, business or equivalent.
  • At least 5 years hands-on experience in customer acquisition, retention, and reactivation campaign management for web and apps, online and offline.
  • Highly driven and results-oriented work ethic, with strong proficiency in web analytics and reporting tools.
  • Strong analytical & reporting ability, able to convert raw data into business scenarios to support broader corporate objectives.


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