Marketing Communications Specialist

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Mass Transit Railway Full time

Job Description:

Responsibilities
  • Develop and implement a comprehensive communications strategy to enhance brand awareness, engage targeted audience groups, and drive leads for MTR Academy's programmes through the effective use of digital channels.
  • Update the website to improve online traffic and search engine optimisation (SEO).
  • Compile reports and statistics on marketing and operational exercises.
  • Support the development of an effective marketing plan and formulate digital campaigns in collaboration with the supervisor.
  • Liaise with internal and external stakeholders to ensure smooth collaborations on school outreach, professional visits, study tours, and departmental events.
  • Contribute to ad-hoc marketing projects, including conferences, departmental events, and other assignments as required.
  • Handle customer hotline and walk-in counter enquiries.

Requirements:

  • Degree in Creative Arts / Design / Film Arts / Marketing or a related discipline.
  • A minimum of 2 years' relevant working experience.
  • Proficiency in Adobe Creative Cloud with hands-on knowledge of visual communication design, advertising, social media content design.
  • A good team player with strong creative and graphic sense.
  • Good command of both written and spoken English and Chinese.
  • Experience with video production is required.


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