Public Relations Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Amara Communications Full time
Job Description:

We are seeking a skilled Public Relations Specialist to join our team at Amara Communications. The ideal candidate will be responsible for developing and implementing effective PR strategies for clients in the lifestyle, beauty, and hospitality sectors.

The successful candidate will have a solid understanding of media and influencer relations, as well as experience in managing social media channels. Strong copywriting skills in both English and Chinese are essential, with the ability to analyze market trends and competitors to identify opportunities for growth.

  • Main Responsibilities:
  • Develop press releases and pitch stories to media and influencers
  • Secure media and social media coverage for clients according to predetermined KPIs
  • Establish and maintain relationships with media and influencers
  • Manage and maintain social media channels, including content creation and community management

Requirements:

  • University degree in Marketing, Communications or related field
  • Minimum 2 years of experience in marketing and PR, preferably in lifestyle brands or agencies
  • Excellent Chinese and English copywriting skills
  • Strong media and influencer network
  • Outgoing, creative, and self-motivated individual with strong organizational skills


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