Public Relations Specialist
3 days ago
As a Public Relations Specialist, you will contribute to our success by engaging in day-to-day client activities under the supervision and guidance of senior team members. You are required to actively learn the ropes and support the senior account team members to manage client relationships, satisfying and delighting clients and generating new business. Your responsibilities will include supporting our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
Your Key Responsibilities
- Be knowledgeable about your clients, their industries and competitors; stay updated on client trade publications, national/regional news outlets.
- Actively participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of clients, if appropriate.
- Monitor media coverage of clients and support the account team on daily administrative tasks.
- Play an active role in coordinating press materials and events such as press kits, releases and press conferences.
- Learn the social media trends and support the seniors in implementing social media/digital programs.
- Listen attentively during client meetings for potential opportunities and suggest ideas to your senior team members as they could lead to new business.
- Assist the senior members of the team with research, case studies and other materials for client presentations, new business proposals, pitches and industry award submissions to drive business for Burson.
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