Innovation and Storytelling Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
Key Responsibilities
  • Digital CIO Initiatives
    • Lead and implement Digital CIO initiatives including CIO-led GenAI innovation project, Virtual CIO across GPB & Wealth.
    • Champion and participate in key digital content governance activities and risk control.
    • Support Asia's deployment of the GPB Chat platform on CIO & IWS materials on daily basis.
    • Assist the development and production of videos and multimedia deliverables (podcasts, videos, vlog) and seek new approaches to enhance the effectiveness of multimedia output delivery.
    • Support PC segment new initiatives on digital servicing.
    • Support product and sales campaign through IWS digital product marketing initiatives to drive business growth.
    • Monitor digital results, trends, user engagement metrics, data analytics and conduct competitor analysis.
  • Content Planning and Production
    • Formulate and support CIO content planning and commercialization strategy across client segments and markets.
    • Manage investment content translation into Chinese, including Global and regional CIO publications, investment presentations, marketing materials, product narratives, IWS product documents.
    • Participate in specific content tasks (e.g. client communications, client letters, client notifications, websites) customized for target group of clients.
    • Support broader IWS teams on ad-hoc content production and translation, by using GenAI technologies.
  • Social Media Content Management
    • Develop and champion WeChat and LinkedIn communication strategy to drive awareness on investment insights and banking services.
    • Drive and work with internal and external stakeholders on WeChat future phase developments to support Greater China growth strategy.
    • Collaborate with content contributors to script, polish and execute content posts on WeChat and LinkedIn.
    • Monitor and analyze client usage statistics, platform traffic and user engagement metrics on social media platforms to identify customer needs, business opportunities and close service gaps.


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