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Influencer Marketing Strategy Specialist

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Pte. Ltd. Full time

About the Role:

We are seeking a highly skilled Senior Executive to join our team and develop strategic influencer marketing initiatives that drive brand growth.

As a key member of our marketing team, you will be responsible for planning and executing large-scale influencer campaigns across various channels to enhance brand awareness.

You will work closely with internal teams to support pitching efforts, identify and recruit top influencers, and cultivate long-term relationships to drive business growth.

Key Responsibilities:

  • Develop and execute strategic influencer marketing plans aligned with business goals
  • Plan and implement media and influencer strategies to maximize campaign effectiveness
  • Cultivate relationships with KOLs and influencers across Hong Kong and Mainland China
  • Oversee end-to-end influencer campaign management from ideation to execution and performance tracking
  • Lead content development, including brainstorming, creation, and delivery of compelling influencer-driven content
  • Conduct ongoing market research to identify trends and new opportunities for influencer partnerships

Requirements:

  • Fluency in English (both spoken and written) is required. A full-time bachelor's degree or higher is preferred.
  • Minimum of 3 years of experience in marketing, with a solid understanding of marketing theories and methodologies.
  • Strong strategic and planning skills, a proven track record of successful marketing campaigns.
  • Experience in planning and executing large-scale events, with the ability to thrive in a fast-paced environment.
  • Data-driven mindset with strong analytical skills.