Blockchain Growth Leader

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Hyphen Connect Full time

Project Overview

Hyphen Connect is a groundbreaking on-chain mining platform reshaping the mining industry by tearing down traditional barriers and making cryptocurrency mining accessible to everyone. We are looking for a talented Blockchain Growth Leader to join our team and drive user acquisition, brand awareness, and community engagement.

About the Role:

  • You will be responsible for developing and executing the overall marketing strategy for our project, aligning it with the goals and objectives.
  • Conduct market research and analysis to identify trends, competitive landscape, and user behavior, and use these insights to inform marketing strategies.
  • Implement targeted marketing campaigns across various channels, including social media, content marketing, influencer partnerships, and community management.
  • Build and manage a high-performing marketing team, including hiring, training, and mentoring team members.
  • Establish and maintain relationships with key industry influencers, media outlets, and strategic partners to amplify the project's reach and visibility.
  • Monitor and analyze marketing performance metrics, track KPIs, and suggest optimizations and improvements.

Your Skills and Experience:

  • Proven experience as a marketing leader in the crypto industry.
  • In-depth knowledge of blockchain technology, cryptocurrencies, and the latest trends.
  • Strong understanding of marketing principles, strategies, and tactics, with a track record of driving user acquisition and growth.
  • Experience in developing and executing successful marketing campaigns across multiple channels, including social media, content marketing, and influencer partnerships.
  • Analytical mindset with the ability to leverage data and insights to drive marketing decisions and optimizations.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
  • Creative thinker with the ability to develop innovative marketing strategies that differentiate the project in a competitive market.

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