Crypto Trading Program Manager

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China KuCoin Exchange Full time

About the Role:

The KuCoin Exchange is seeking a highly skilled Crypto Trading Program Manager to oversee the development and implementation of its affiliate program. This strategic role requires expertise in managing relationships with Key Opinion Leaders (KOLs) and influential channels to drive user traffic and engagement.

Key Responsibilities:

  • Affiliate Recruitment and Development: Identify and engage potential affiliates, including KOLs, platforms, and influencers that align with the exchange's brand and goals.
  • Strategy Development and Implementation: Collaborate with marketing teams to create targeted campaigns utilizing unique strengths of different types of affiliates, focusing on spot and futures trading.
  • Affiliate Management and Support: Act as primary contact for all affiliate-related inquiries, ensuring continuous engagement and high satisfaction levels.
  • Performance Monitoring and Reporting: Utilize key performance indicators to track and analyze the success of affiliate promotions, focusing on metrics reflecting both spot and futures markets.

Requirements:

  • Experience and Skills: Bachelor's degree in Marketing or related field; minimum 3 years experience in affiliate marketing or business development, with focus on cryptocurrency sector.
  • Leadership and Communication Skills: Excellent leadership qualities and strong communication skills essential for building and maintaining effective relationships.
  • Analytical and Strategic Thinking: Proficient in data analysis and use of performance metrics to guide strategic decisions.
  • Technical Proficiency: Familiarity with CRM and affiliate management software, as well as digital marketing tools enhancing affiliate engagement.


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