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Digital Marketing Executive

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Pte. Ltd. Full time

About the Position:

We are seeking a highly experienced Senior Executive to join our team and lead our digital marketing efforts, focusing on influencer relations.

As a key member of our marketing team, you will be responsible for developing and executing strategic influencer marketing initiatives that drive brand growth.

You will work closely with internal teams to support pitching efforts, identify and recruit top influencers, and cultivate long-term relationships to drive business growth.

Duties:

  • Develop and execute strategic influencer marketing plans aligned with business goals
  • Plan and implement media and influencer strategies to maximize campaign effectiveness
  • Cultivate relationships with KOLs and influencers across Hong Kong and Mainland China
  • Oversee end-to-end influencer campaign management from ideation to execution and performance tracking
  • Lead content development, including brainstorming, creation, and delivery of compelling influencer-driven content

Qualifications:

  • Fluency in English (both spoken and written) is required. A full-time bachelor's degree or higher is preferred.
  • Minimum of 3 years of experience in marketing, with a solid understanding of marketing theories and methodologies.
  • Strong strategic and planning skills, a proven track record of successful marketing campaigns.
  • Experience in planning and executing large-scale events, with the ability to thrive in a fast-paced environment.