Marketing Strategy Director

1 week ago


Central And Western District, Hong Kong SAR China Hyphen Connect Full time
Marketing Strategy Director

We are seeking a seasoned marketing strategist to develop and execute comprehensive digital marketing plans for our Food and Beverage company.

About the Role:
  • Design and implement integrated digital marketing strategies that drive business growth, customer acquisition, and retention.
  • Lead cross-functional teams in planning, executing, and optimizing digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and affiliate marketing.
  • Analyze campaign performance and customer data to provide actionable insights and recommendations, leveraging analytics tools such as Google Analytics and SEMrush.
  • Collaborate with the content team to create engaging, high-quality content that resonates with target audiences and drives conversions.
  • Stay up-to-date on industry trends, consumer behavior, and competitive landscape to inform marketing strategies.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 5+ years of experience in digital marketing, preferably in the F&B or e-commerce sector.
  • Proven track record of managing successful digital marketing campaigns and achieving measurable results.
  • Strong knowledge of SEO, SEM, email marketing, social media, and analytics tools.
  • Excellent leadership, communication, and interpersonal skills.

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