Blockchain Marketing Lead

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time

MCG Talent is seeking a skilled Paid Search Director to lead our paid search efforts for a leading global blockchain/crypto firm.

About the Role

This role is ideal for a senior marketer with a strong background in paid search marketing, particularly in high-growth sectors like fintech, crypto, or e-gaming.

  • Develop and implement a comprehensive paid search strategy aimed at driving user acquisition and engagement.
  • Manage and optimize large-scale PPC campaigns across platforms such as Google Ads and Bing.
  • Utilize data analytics and performance insights to enhance bids, ad copy, landing pages, and conversion rates.
  • Stay informed about industry trends, algorithm changes, and competitor strategies to maximize campaign effectiveness.
Key Requirements

To succeed in this role, you will need:

  • Over 8 years of experience in paid search marketing, particularly in high-growth sectors.
  • Proven success in managing multimillion-dollar budgets and delivering quantifiable results.
  • Extensive expertise in Google Ads, Bing Ads, and paid search automation tools.
  • Strong analytical skills with proficiency in Google Analytics or similar data platforms.
  • Experience in conversion rate optimization (CRO) and A/B testing.


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