Senior Data Insights Manager
2 weeks ago
Classy Wheeler Limited is seeking a seasoned Senior Data Insights Manager to join our team in Hong Kong.
We are a major media company with a strong digital focus, and we're looking for someone who can help us optimize our conversion funnels by analyzing data and identifying opportunities for growth.
Key Responsibilities:
- Design and build business intelligence dashboards to inform strategic decisions
- Analyze conversion tracking and multi-touch attribution models to optimize marketing efficiency
- Develop audience segments and customer journeys for marketing automation
- Create A/B testing plans and analyze results to improve traffic and revenue
- Evaluate ROI, CPA, and LTV goals and develop strategies to achieve them
Requirements:
- 5+ years of experience in data analytics and business intelligence
- Strong analytical and problem-solving skills, with a keen eye for detail
- Proficiency in SQL, RDBMS, and data visualization tools (Excel, Tableau, Power BI)
- Experience with data mining and statistical analysis (SPSS, R/Python, SAS)
- Excellent communication and interpersonal skills
What We Offer:
- A competitive salary: $80,000 - $110,000 per annum
- A dynamic and supportive work environment
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