Marketing Optimization Expert
4 days ago
ZA is seeking a Marketing Optimization Expert to lead our paid advertising efforts and drive business growth.
In this role, you'll be responsible for managing and optimizing our campaigns to ensure they meet their goals and identifying strategic growth marketing opportunities.
You'll work closely with our cross-functional teams to develop and execute strategies that drive business growth and improve campaign performance.
Main Responsibilities:
- Develop and execute strategies to drive business growth through paid advertising
- Manage and optimize campaign performance to meet business targets
- Identify strategic growth marketing opportunities and develop plans to capitalize on them
- Analyze campaign data to inform future marketing decisions
Bachelor's degree in finance or a relevant field
At least 5 years of relevant experience, preferably in the banking sector
Results-oriented with a proven track record of driving business growth
Strong analytical and problem-solving skills
Excellent communication skills and ability to establish good working relationships with various stakeholders
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