Senior Market Analyst
3 weeks ago
Job Summary
HKT is seeking a highly skilled Senior Market Analyst to join our Marketing Data Analytic Team. As a key member of the team, you will be responsible for providing high-quality insights and facilitating decision-making processes on the business side through data mining and analysis.
Key Responsibilities
- Handle large sets of data to analyze customer behavior and identify new market opportunities and retention strategies.
- Prepare regular management reports and dashboards on business performance metrics.
- Analyze marketing trends and identify customer needs by building data-driven attribution models.
- Conduct market research projects to analyze competitors, determine brand perceptions, evaluate market penetration, and understand customer satisfaction.
- Provide ROI analysis of all marketing campaigns and sales activities to maximize effectiveness.
- Perform UAT, data testing, and monitor project execution to maintain data integrity of marketing data mart.
- Support ad-hoc projects as assigned.
Requirements
- Degree holder in Marketing or Statistics-related discipline.
- 3 years' solid experience in data analytics, data mining, and customer segmentation with strong programming skills in SQL and Python.
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