Senior Market Analyst

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China HKT Full time

Job Summary

HKT is seeking a highly skilled Senior Market Analyst to join our Marketing Data Analytic Team. As a key member of the team, you will be responsible for providing high-quality insights and facilitating decision-making processes on the business side through data mining and analysis.

Key Responsibilities

  • Handle large sets of data to analyze customer behavior and identify new market opportunities and retention strategies.
  • Prepare regular management reports and dashboards on business performance metrics.
  • Analyze marketing trends and identify customer needs by building data-driven attribution models.
  • Conduct market research projects to analyze competitors, determine brand perceptions, evaluate market penetration, and understand customer satisfaction.
  • Provide ROI analysis of all marketing campaigns and sales activities to maximize effectiveness.
  • Perform UAT, data testing, and monitor project execution to maintain data integrity of marketing data mart.
  • Support ad-hoc projects as assigned.

Requirements

  • Degree holder in Marketing or Statistics-related discipline.
  • 3 years' solid experience in data analytics, data mining, and customer segmentation with strong programming skills in SQL and Python.


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