Luxury Media Executive

5 days ago


Hong Kong Island, Hong Kong SAR China Tatler Asia Full time

Tatler Asia is seeking an experienced and visionary Regional Digital Managing Editor to lead and elevate the digital content strategy across our website platforms.

Responsibilities:
  • Develop and implement a forward-thinking digital content strategy for the website aligned with Tatler Asia's editorial and business objectives.
  • Manage website content planning, publishing, and optimization to ensure audience engagement and growth.
  • Coordinate content output with regional content teams, ensuring content quality, consistency, and alignment with Tatler Asia's editorial voice and tone.
  • Lead initiatives to innovate digital storytelling and productivity, including AI projects and content collaboration initiatives with print and social media teams.
Audience Growth & Engagement
  • Use in-depth audience analytics to identify trends, behaviors, and preferences, translating insights into actionable strategies.
  • Optimize content for discoverability, traffic, and engagement through SEO best practices, targeted campaigns, and social media integration.
  • Establish robust reporting frameworks to monitor website performance, user behavior, and content impact.
  • Collaborate with cross-functional teams to set KPIs and goals for traffic, engagement, and conversion metrics.
  • Provide regular, detailed reports on digital performance, offering actionable insights for improvement.
  • Stay ahead of industry trends, ensuring Tatler Asia is leveraging the latest tools and technologies for audience analysis.
  • Coordinate with tech teams to ensure optimal website performance, user experience, and functionality.


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