Digital Transformation Lead

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

We are seeking a Digital Transformation Lead to join our team at BOC Group Life Assurance Company Limited. The successful candidate will be responsible for driving business growth through digital innovation, focusing on engagement activities with agency channels and banks.

The role involves developing quality communication materials, including social media posts, in-app content, program terms and conditions, and collaborating with sales channels on execution.

You will also develop and maintain strong networks and rapport with wellness partners, business partners, and collaborate with internal departments to ensure seamless program implementation.

Key responsibilities include:

  • Developing engagement activities to promote loyalty programs and enhance user acquisition and conversion.
  • Creating quality communication materials, such as social media posts and in-app content.
  • Maintaining strong relationships with business partners and internal departments.


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