Marketing Automation Specialist

4 days ago


Hong Kong Island, Hong Kong SAR China Crypto Full time

Crypto.com Overview

Crypto.com is a leading platform for cryptocurrency enthusiasts and newbies alike, offering a growing range of services and features to enhance user engagement and transaction metrics.

Job Description

The Senior CRM Specialist will play a key role in driving cross-channel communications for our e-commerce platform, leveraging data and AI segmentation models to categorize users based on behavior, preferences, and engagement levels. Key responsibilities include proposing, designing, and launching CRM campaigns and workflows, as well as developing innovative automation solutions to streamline regular tasks and elevate efficiency.

Additionally, the successful candidate will be responsible for pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, executing A/B tests, and analyzing results to ensure maximum impact and effectiveness.

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Business Administration, Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science, or a relevant field.
  • Minimum 3 years experience in e-commerce business.
  • Expertise and proven experience in CRM software (e.g., Braze, HubSpot, Salesforce, Marketo).
  • Knowledge of Crypto industry/financial markets is a plus.
  • A strong eye for detail and precision.
  • Quick-thinking to respond to ever-changing and volatile market conditions.
  • Self-directed learning attitude and strong sense of ownership.
  • Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs).
  • Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking.
  • Excellent skills in MS Office suite of programs.
  • Excellent command of English, both written and verbally.
  • Proficiency in building email templates via HTML.
  • Proficiency in SQL or Python and other programming languages.
  • Experience in copywriting and/or design.
  • Strong understanding of cryptocurrency/blockchain industries, including non-fungible tokens.


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