Digital Data Analyst

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China China CITIC Bank International Limited Full time

As a Digital Data Analyst at China CITIC Bank International, you will be responsible for analyzing digital asset performance and optimizing the digital customer journey to improve online sales funnel conversion. You will work with drop-off analysis and A/B/Multi-variate Testing to identify areas for improvement. Additionally, you will build and continuously fine-tune smart dashboards and reporting capabilities to provide actionable insights to stakeholders.

Key Responsibilities:

  • Analyze digital asset performance and optimize digital customer journey to improve online sales funnel conversion
  • Build and continuously fine-tune smart dashboards and reporting capabilities
  • Develop predictive models and machine-learning algorithms for tracking customers/prospects across owned digital assets
  • Create deep learning capability to build and maintain data-driven behavioral segmentation
  • Establish intelligent analytics platform to help analyze digital portfolio and make sound business decisions for digital acquisition and customer engagement initiatives
  • Develop processes to implement and operate necessary tagging to effectively monitor new customer journey
  • Process, clean, and verify the integrity of data used for analysis. Enhance data collection procedures to include information that is relevant for building analytic systems
  • Process automation to streamline reporting operation and efficiency

Requirements:

  • Degree holder in Business in mathematics, data analysis, statistics, quantitative finance or related disciplines
  • Minimum 3 years of relevant experience in banking and finance industry
  • Experience in creating data architectures using: Statistical computer languages (R, Python, SLQ, etc.) Machine learning tools is a plus (L1 logistic regression / decision tree / linear regression, etc.) Business intelligence tools (e.g. Tableau, Data Studio)
  • Solid knowledge in Agile working approach and project management tools (Jira, Confluence, Trello, Slack etc.)
  • Understand industry and market developments relating to own function
  • Experience in Banking and Financial Services is a plus

For more information about career opportunities with China CITIC Bank International, please visit our website at http://www.cncbinternational.com/careers/en/index.jsp. Please apply with full resume stating current and expected salaries.

Personal data collected will be used for recruitment-related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.

China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.

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