Sports Marketing Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China adidas Full time

About the Role:

We are seeking a highly skilled and experienced Sports Marketing Manager to join our team at adidas. As a key member of our Brand Communications team, you will be responsible for developing and executing strategies to build brand equity and maximize the impact of brand campaigns and product launches.

Key Responsibilities:

  • Strategy Development: Assist in the development of the brand communications plan according to marketing strategy for adidas Sport Performance brand to continuously build brand equity and maximize the impact of brand campaigns and product launches.
  • Competitor Analysis: Monitor competitors' activities and provide input to develop necessary defense plans against competitors' aggressive marketing actions.
  • Campaign Execution: Provide full support in the development and execution of 360 campaigns according to GTM plans and goals, including but not limited to social media, PR, and related touch points.
  • Asset Activation: Communicate and collaborate with GCA/Global Sports Marketing team to align and execute Sports Marketing asset activation plans.
  • Target Setting: Set Sports Marketing target setting and monitoring of strategy implementation.

Financial Management:

  • Budget Management: Assist in the management of MWB spend reports and tracking sheets.
  • Financial Procedures: Follow internal finance procedures, including on-going commitment and payment request forms management.
  • Advertising Budget: Follow the advertising and advertorial budget as set per the marketing plan.

System and Processes:

  • Campaign Execution: Provide full support in the execution of execution of 360 campaign plans.
  • Advertising Material: Develop advertising material, including recommendation of advertising materials from global/APAC/GCA toolkits and recommendation on local adaptation, work closely with agencies – copy development, print production & TVC production.
  • Marketing Calendars: Assist Manager to support the GTM process through the development of Marketing Calendars aligned with CtC and APAC/GCA BA teams.
  • Media Planning: Develop and monitor media plans – work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media plan.
  • Media Relationships: Develop close relationships with key media/influencers/schools.
  • Media Opportunities: Ensure that adidas is informed about any new media opportunities.
  • Media Market Understanding: Maintain a good understanding of the media market/prices.
  • Inventory Management: Manage marketing team's inventory and products to support different marketing activities' needs.
  • Tracking System: Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
  • Communication: Continuously share marketing communication information with adidas teams.
  • Advertorial Plan: Develop and execute the advertorial plan.
  • Ad-hoc Duties: Ad-hoc duties as assigned by immediate supervisor or department head.

KPIs:

  • Traffic and Conversion: Monitor traffic and conversion.
  • Sales and Comp Sales: Monitor sales and comp sales.
  • NPS: Monitor NPS.

Key Relationships:

  • Internal Interfaces: The entire Brand adidas Team, Sales, Retail, CtC, Finance adidas APAC/global brand communications team.
  • External Interfaces: Advertising agencies, research houses, advertorial agencies & model agencies.

IT Skills:

  • PC Skills: Strong PC skills.
  • Outlook: Advanced.
  • Word: Advanced.
  • Excel: Good.
  • Powerpoint: Advanced.

Knowledge, Skills and Abilities:

  • Sports or Fashion Market: Strong knowledge and background of sports or fashion market.
  • Functional Sports or Fashion Products: Deep understanding of functional sports or fashion products – footwear / apparel.
  • Numeric Skills: Strong numeric skills – forecasting/budgeting/pricing.
  • Sports and Fashion Enthusiast: A sports and fashion enthusiast.
  • Passion for Sports: A passion for and an understanding of sports.
  • Effective Communication: Effective communication skills.
  • Negotiation Skills: Strong negotiation skills.
  • Interpersonal Skills: Interpersonal skills.
  • Organizational Skills: Organizational skills.
  • Leadership Skills: Strong leadership skills.
  • Time Management: Time management.
  • Pressure Management: Pressure management.
  • Analytical Power: Strong analytical power.

Requisite Education and Experience:

  • Marketing Experience: 5 years' experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands.
  • University Degree: University Degree in Marketing or related field.
  • Language Skills: Fluent in English & Cantonese, other APAC language will be beneficial.

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