Product Development Director

3 days ago


Hong Kong Island, Hong Kong SAR China South China Morning Post Publishers Limited Full time
Job Description

The Senior Manager, Product Development will be responsible for driving conceptualization and ongoing evolution across SCMP Learn digital platforms. This includes implementing online marketing and communications for the Student Business team.

This role requires a strong understanding of digital product development and online marketing. The ideal candidate will have experience in managing teams and overseeing project timelines to ensure deliverables are completed on time and align with organizational priorities.

The successful candidate will have solid experience in structuring, testing, and implementing successful digital and social communications, e-mail marketing, and ongoing omni-channel content development.

Responsibilities include:

  • Managing a team portfolio of websites, digital assets, social media, user communities, and Customer Service channels.
  • Driving product development initiatives across the digital ecosystem, supervising the end-to-end product lifecycle.
  • Supporting definition of product strategies and translating them into detailed requirements and Product Requirement Documents.
  • Leading development, implementation, tracking, and optimization of online marketing and CRM activities across all digital channels of Student Business.


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