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Head of Brand Identity

7 days ago

Hong Kong, Central and Western District, Hong Kong SAR China KuCoin Exchange Full time

KuCoin Exchange, a top-tier global cryptocurrency exchange, seeks an experienced Head of Brand Identity to lead and elevate our global brand strategy. The ideal candidate will have a proven track record of building and scaling global brands in fintech, crypto, blockchain, or tech industries.

About the Role
  • Develop and Implement Global Brand Strategy: Create and execute a comprehensive global branding strategy that aligns with KuCoin's vision, mission, and business objectives.
  • Position KuCoin as a Market Leader: Position KuCoin as the most trusted and innovative exchange in the crypto space, driving brand awareness, credibility, and market leadership.
  • Lead Brand Evolution: Lead the evolution of the KuCoin brand identity, ensuring consistency across all communication channels and international markets.

The successful candidate will be responsible for developing and executing KuCoin's global brand strategy, including crafting compelling brand narratives, driving thought leadership, and positioning KuCoin as the most user-friendly and trusted crypto exchange worldwide.