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Performance Marketing Director

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China PERSOLKELLY Full time
Job Description
We are seeking a highly experienced Performance Marketing Director to lead our global performance marketing efforts. The successful candidate will be responsible for developing and executing a comprehensive performance marketing strategy tailored to international markets, aligning tactics with regional objectives and growth targets.
Key Responsibilities:- Develop and execute a comprehensive performance marketing strategy tailored to international markets, aligning tactics with regional objectives and growth targets.- Oversee and optimize campaigns across essential digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, to drive audience acquisition, engagement, and brand awareness tailored to each market.- Design and implement creative lead-generation campaigns that capture attention, resonate with target audiences, and yield high-quality leads across multiple channels and global markets.Requirements
- Bachelor's degree in Marketing, Business, or a related field.- Minimum of 6 years of experience in performance marketing with a strong track record managing campaigns across global markets, including at least 2 years in a supervisory role.- Fluency in Cantonese, Mandarin, and English (both written and spoken) to facilitate effective communication and collaboration across regions.- Demonstrated experience with digital ad platforms, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads, with a proven record of delivering exceptional results.