Fintech Marketing Director
2 days ago
**Job Overview:**
PERSOLKELLY is seeking a Fintech Marketing Director to lead our global digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives audience acquisition and engagement across diverse global markets.
You will leverage your expertise in managing cross-channel campaigns and analyzing data to inform marketing decisions. Your ability to design tailored marketing strategies, oversee multi-platform campaigns, and implement innovative lead-generation initiatives will be crucial to our success.
**Responsibilities and Expectations:**
- Develop and execute a global performance marketing strategy that aligns with regional objectives and growth targets.
- Manage and optimize campaigns across various digital channels, including Facebook, Instagram, LinkedIn, TikTok, WeChat, and Google Ads.
- Cultivate relationships with external agencies, vendors, and technology partners to ensure timely and effective execution of digital media buys and enhance campaign automation.
- Mentor and develop a team of performance marketing specialists, promoting a culture of collaboration and innovation.
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