Academy Marketing Specialist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Mass Transit Railway Full time

Job Description

We are seeking a highly motivated and experienced Academy Marketing Specialist to join our team at Mass Transit Railway. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our Academy's programs and services.

About the Role

The successful candidate will have a degree in Creative Arts / Design / Film Arts / Marketing or a related discipline and a minimum of 2 years' relevant working experience. You will be proficient in Adobe Creative Cloud with hands-on knowledge of visual communication design, advertising, social media content design, and video production.

Key Responsibilities

  • Develop and implement marketing strategies to promote the Academy's programs and services.
  • Update the website and drive improvement efforts to increase online traffic and SEO.
  • Compile reports and statistics for different marketing exercises.
  • Liaise with internal and external parties to ensure smooth collaborations on school outreach, professional visits, study tours, and departmental events.

Requirements

  • Degree in Creative Arts / Design / Film Arts / Marketing or a related discipline.
  • A minimum of 2 years' relevant working experience.
  • Proficiency in Adobe Creative Cloud with hands-on knowledge of visual communication design, advertising, social media content design, and video production.
  • Good command of both written and spoken English and Chinese.


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