Marketing Operations Associate

6 days ago


Hong Kong Island, Hong Kong SAR China Publicis Groupe Hong Kong Full time

Marketing Operations Associate

About the Role:

We are looking for a Marketing Operations Associate to support our digital marketing team. The successful candidate will be responsible for managing and analyzing data to drive marketing strategies and improving the efficiency of our operations.

Key Responsibilities:
  • Holistic SEM program management, including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting.
  • Bid strategy optimization and testing, with daily checks on program KPIs, thresholds and campaign budget caps, as well as ongoing management of budget and pacing.
  • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy.
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues.
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders.
  • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion.
About Us:

As a leading global agency network, we have a broad range of disciplines, allowing our clients access to expertise from our 13-agency network.



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