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Media Buying and Trading Professional
2 weeks ago
GroupM Nexus is a global media investment company, part of WPP, responsible for one in every three ads globally. We are currently looking for a Media Buying and Trading Professional to join the Programmatic Trading team in Hong Kong.
The Programmatic Trading Team plays a crucial role in all GroupM Nexus activity, ensuring the success of each programmatic advertising campaign executed. You will be someone who has a positive attitude and is a dedicated individual who thrives on challenges.
Fostering a culture of diversity and inclusion is essential to us at GroupM, where our people are our strength.
DescriptionGroupM Nexus seeks a Media Buying and Trading Professional to join the Programmatic Trading team in Hong Kong. The team works closely with other teams within the GroupM Nexus family, including Client Development and Product & Operations Teams. We are looking for someone with a positive attitude, enthusiastic, and flexible, embracing changes and new challenges.
Key Responsibilities- Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely.
- Oversee day-to-day optimization and monitoring of campaigns, ensuring optimal delivery and performance, reporting any anomalies to the Programmatic Trading Manager.
- Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI, and pitch for incremental revenue.
- Deploy testing methodologies on campaigns under the direction of the team leader.
- Analyze data from ad serving providers like Campaign Manager as well as conversion tracking to map the complete consumer journey.
- Advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights, and suggestions.
- Assist in preparing post-campaign analysis reports along with the Marketing Science team if needed.
- Fresh graduate welcomed.
- Knowledge and passion for digital.
- Result-oriented with strong communication and analytical skills.
- Numerical skills and attention to detail.
- Ability to work both independently and under supervision once objectives have been set.
- Ability to work within a fast-paced deadline-driven environment.
- Understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, will be a bonus.
- Good command in written and spoken English and Cantonese.
- Proficiency in Microsoft Excel and PowerPoint.
- Cantonese speaking is a must.
