Digital Marketing Strategist

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China AnyMind Group Full time
Job Overview
Influencer Marketing Specialist Job at AnyMind Group

About the Role

  • Develop and implement effective influencer marketing strategies that drive brand awareness, engagement, and sales in alignment with client goals.
  • Establish and maintain relationships with top-tier agencies and influencers in targeted industries and demographics.
  • Plan and execute media/influencer strategy to achieve desired outcomes.
  • Oversee KOL and influencer campaign management, ensuring seamless execution and maximum ROI.
  • Design and develop engaging content across various channels, from concept to delivery.
  • Conduct ongoing market research to identify opportunities for growth within the influencer network and program.
  • Foster long-term business partnerships with key opinion leaders (KOLs) and influencers, driving business performance and results.
  • Monitor key performance indicators (KPIs) and maximize return on investment (ROI) from KOL marketing initiatives in collaboration with the Sales team.
  • Stay up-to-date with the latest trends and insights in influencer marketing, social media, and digital marketing, conducting regular ad-hoc market research and providing insightful reports to stakeholders.

Your Profile

  • Bachelor's degree or higher in Marketing, Business, eCommerce, or a related field.
  • At least 8 years of experience in marketing or online digital marketing, preferably in social media, influencer marketing, and affiliate channels.
  • Proactive, creative problem-solver with a 'can-do' attitude.
  • Strong time management and attention to detail skills.
  • Able to work independently and under pressure while maintaining excellent teamwork and stakeholder communication skills.
  • Excellent written and verbal communication skills in English and Cantonese.
  • Bonus points for basic knowledge of Chinese social media platforms, such as Xiaohungshu.

What We Offer

  • A competitive salary estimated to be around $85,000-$110,000 per annum, based on your qualifications and experience.
  • A dynamic and supportive work environment at AnyMind Group.
  • Ongoing opportunities for professional growth and development in the field of influencer marketing.


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