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Marketing Assistant Manager

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China Cathay Pacific Airways Limited Full time
Job Title: Assistant Manager Cargo Marketing

Cathay Pacific Airways Limited is seeking a highly skilled and experienced Assistant Manager Cargo Marketing to join our team. As a key member of the Cargo Marketing team, you will play a crucial role in supporting the growth of our Cathay Pacific Cargo brand and customer reach through the implementation and execution of integrated branding, marketing, and communications plans across multiple channels and functions.

Key Responsibilities:
  • Develop and implement global B2B marketing campaign strategies and plans, including offline, online, and social media advertising, product marketing, brand positioning, and promotion plans.
  • Prepare insightful and actionable briefs for creative and media agencies to drive quality output and achieve defined business and marketing objectives.
  • Manage agency and in-house resources to create and execute media campaigns across relevant communication channels to drive engagement and lead generation.
  • Facilitate regional teams in enhancing brand awareness by rolling out both global and locally adapted communications.
  • Drive the revamp of cargo solutions and oversee website content updates by collaborating with internal teams and external business partners.
  • Coordinate press releases, interviews, and media coverage.
  • Monitor campaign budgets and results to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting.
  • Coach and supervise Marketing Officers in daily routine for quality output.
Requirements:
  • Bachelor's degree required.
  • Excellent command of both spoken and written English and Chinese.
  • 5-7 years of relevant marketing experience, preferably with a B2B marketing focus, and an air cargo, transportation, or logistics background would be advantageous.
  • Awareness of the latest marketing trends and ability to recommend new ideas to enhance strategy.
  • Strong team player with the ability to collaborate across and outside the organization at all levels.
  • Detailed-oriented, with strong project management skills and a performance-driven mindset.
  • Proven ability to manage multiple projects effectively under tight deadlines.

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.